Monthly Archives: December 2018

Writing Good Copy: Social Proof

One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this last post, we explain the importance of social proof.   Imagine you’re hungry and driving in the middle of nowhere.…

Writing Good Copy: Talking Features, Benefits, and Values

One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’ll help you define your brand’s features, benefits, and values.   How would you define the features, benefits, and…