“Breathe” Didn’t Make Harley-Davidson a Lifestyle Brand. It’s Always Been One.
Droga5’s “Breathe” campaign isn’t transforming Harley-Davidson into a lifestyle brand. Turns out, Harley is and has always been one.
Butler Book Review: A Whack on the Side of the Head
If you want to solve problems and take action (not to mention think more creatively), A Whack on the Side of the Head should be your next read.
Learn How to Market Your Business at Our Free Marketing Workshop
Fresno-area business owners! Butler Branding CEO Sean Tambagahan is hosting a free business marketing workshop at Bitwise South Stadium on February 25.
The Wildest Thing About the Death of Mr. Peanut Is That It’s Not That Wild
If the Death of Mr. Peanut ad campaign was successful, the Death of Superman will shed some light on where brand storytelling is set to trend.
How We Created a New Brand Identity for Fresno Mission
We break down everything that goes into building a new client’s brand identity system – from onboarding the client to presenting the final product.
It’s Time to Retire “New Year, New _____”
While slapping “New Year, New You” on your New Year’s marketing campaign might seem appealing, doing so can hurt your chances of reaching your audience.
How We Lived Our Core Values in 2019
As we enter 2020, we wanted to take a look at how a year of emphasizing and actualizing our core values affected our team – and brought us closer together.