Butler worked closely with Armament to gain a deep understanding of its values, vision, and goals, as well as its target market and competition. Based on this information, our team developed a unique brand identity that reflected the company’s values, personality, and positioning.

The brand identity included a new logo, color scheme, typography, and visual elements that were modern, simple, and clean, yet memorable and distinct. The branding agency also developed a comprehensive brand messaging strategy that conveyed the company’s core values, unique selling proposition, and benefits to its customers in a clear, concise, and compelling way.