Boosted rankings for “mobile-friendly“ pages improves user experience. On April 21st Google made a change to their algorithms that affects mobile search-engine rankings by making “mobile-friendliness” a ranking signal. The change was made in order to provide the optimal user experience for those searching from a mobile device. Now, when someone does a search from…
About the Program The Young Entrepreneurs Academy (YEA!) is a Clovis Chamber of Commerce program that transforms middle and high school students into confident, skilled entrepreneurs. YEA! provides students with a focused introduction to the business world, and teaches them about self-esteem, personal potential, budgeting, planning, and leadership skills. Throughout the program students learn the skills…
Many businesses are missing out on tons of business simply because they don’t have the time or know-how to take advantage of the marketing opportunities right in front of them. Here is a short list of things you could do right now to get more exposure for your brand: Off-Page SEO Search Engine Optimization…
Hackers Have Attacked WordPress sites with Malware Recently, web hackers have found a vulnerability in older versions of WordPress which allows attackers to infect multiple plugins on several websites. The infection causes affected websites to create several hundred random files containing malware scattered throughout various folders and subfolders on the website. This eventually causes the…
If you are just getting started with your first website, creating content can be daunting. Don’t worry, Butler Web and Design is here to help. Most starter websites are 4-5 pages. The standard pages to start with are: Home About Services Resources Contact Below is a list of all of the content…
What is Content Marketing? Content Marketing simply means creating awesome content for the purpose of getting, and keeping customers. “Content” includes any media such as articles, tutorials, images and graphics, videos, resources, etc. How do you know what type of content to create? The first step is to figure out what keywords…
We thought it would be helpful to share an email correspondence we had with a local small business owner that contacted us with a few questions. They created a DIY (Do-It-Yourself) website, as that’s all they can afford within their marketing budget for now. They asked if there was anything they could do on their own…
At Butler Web & Design we provide free branding consultations for businesses in which we cover all types of topics such as graphic design, website design, and search engine optimization (SEO). SEO seems to be the topic that gets everyone’s attention, because every business wants to know what it takes to be seen above their competition…
When designing your website, you have to start with a strategy. You don’t want to just throw up a bunch of information about your company just for the sake of it. Every piece of content, whether it be pictures, text or video, should serve a purpose, and the layout of that content should serve a…
What is on page SEO? On Page SEO can be simply defined as the steps taken to optimize your web pages to be easily found by search engines whenever someone does a search for whatever it is that your page is about. On page optimization doesn’t negate the fact that good content is the key to good rankings. Rather,…