When Camarena Health wanted to promote its dental services, Butler Branding conceptualized and scripted a game show called “What Are They Saying”. We all know what it’s like to go to the dentist, but do you ever wonder what patients are saying while they’re in the chair? Well, that’s what the contestants are trying to guess!  The commercial featured a game show set, contestants, and a host. The spot attracted attention by appealing to viewers’ sense of humor. Even the company’s CEO was pleased with it; he has one of the podiums in his office.