If you ask 10 different companies the question, “what is branding?” you’re likely to get 10 different answers. There’s a lot of ambiguity (mixed with a little snake-oil) when it comes to the topic. The purpose of this post is to offer a simple working definition of what branding is (as well as making important distinctions…
The Super Bowl is one of America’s great traditions for both NFL fans and non-fans alike. I myself am not a football fan, yet I watch the Super Bowl every year. It’s a great time to spend with friends and family. One of my favorite parts is watching all the commercials. Everyone anticipates the Super…
No matter what business we talk to about digital marketing, they all seem to say the same things: “We understand everyone is using the internet and social media” “We recognize the importance of digital marketing” “We know that we need to be creating content to share on our website, social media and email” but… “We…
UX Design Strategy In a recent post I explained what UX Design is and why it’s important. I gave a peak at what a UX designer does, as well as discuss some of the benefits of incorporating UX design strategy into your business. While that post explained a lot of the “what” of UX design, this…
UX Design stands for User Experience Design. A technical definition of UX Design is “the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.” A good way to think about UX Design is to remove yourself from the picture completely. The…
PART 1: Avoid Self-Diagnosis Being a “good client” doesn’t mean that you’re inferior to the agency you’re working with… it simply means that you’re allowing the professional that you’re consulting with to do their job most effectively. I’ve been wanting to do a series on “How To Be A Good Client” to help…
As I’ve talked about before, there is No Magic SEO Button. Search Engine Optimization isn’t about “the one big thing” you should do to get higher rankings and more conversions; it’s about being consistent and diligent in all the little things. In this article I’ll cover 10 steps you can follow to get higher rankings…
Logo redesigns are very common, even for gigantic companies like Google. On Tuesday September 1st, Google revealed the redesign of their classic serif-type logo by displaying on their home page the old logo being wiped away and replaced with the new, more youthful logo. The redesign incorporates a more playful look, utilizing a friendly, sans-serif font.…
About the Program The Young Entrepreneurs Academy (YEA!) is a Clovis Chamber of Commerce program that transforms middle and high school students into confident, skilled entrepreneurs. YEA! provides students with a focused introduction to the business world, and teaches them about self-esteem, personal potential, budgeting, planning, and leadership skills. Throughout the program students learn the skills…
Many businesses are missing out on tons of business simply because they don’t have the time or know-how to take advantage of the marketing opportunities right in front of them. Here is a short list of things you could do right now to get more exposure for your brand: Off-Page SEO Search Engine Optimization…