Minimum Viable Marketing Machine
If you know you could do more or better with your marketing, Butler is here to help!
3 Reasons Listicles Should (But Probably Won’t) Die
Three key strengths have made listicles into the internet’s go-to content template, and three BIG weaknesses might eventually lead to their downfall.
Google’s Surprising “New” Social Network: Google My Business
Google still has an active social network! Google My Business is a successful service that has slowly morphed into Google’s best social media tool.
HOW TO: Market Your Business on a Budget
When it comes to marketing, most small to mid-sized businesses have the same three questions: How do I get started with marketing? Where do I focus my marketing efforts? How do I market my business, when I don’t have much (if any) money? Define your terms Before giving an answer, it’s important to clarify…
Content Stacking: A Content Marketing Hack
No matter what business we talk to about digital marketing, they all seem to say the same things: “We understand everyone is using the internet and social media” “We recognize the importance of digital marketing” “We know that we need to be creating content to share on our website, social media and email” but… “We…
UX Design 101: UX Design Strategy
UX Design Strategy In a recent post I explained what UX Design is and why it’s important. I gave a peak at what a UX designer does, as well as discuss some of the benefits of incorporating UX design strategy into your business. While that post explained a lot of the “what” of UX design, this…
UX Design 101: What is UX Design and why does it matter?
UX Design stands for User Experience Design. A technical definition of UX Design is “the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.” A good way to think about UX Design is to remove yourself from the picture completely. The…
The purpose of SEO is conversion.
SEO doesn’t guaranty specific results Every business wants to be found higher on search engines, but many don’t really know why. We get asked all the time, “what do I have to do to have better rankings on Google?” However, a better question to ask would be, “why should I care about being found on…
10 Steps to Higher Rankings
As I’ve talked about before, there is No Magic SEO Button. Search Engine Optimization isn’t about “the one big thing” you should do to get higher rankings and more conversions; it’s about being consistent and diligent in all the little things. In this article I’ll cover 10 steps you can follow to get higher rankings…
Google Mobile Update
Boosted rankings for “mobile-friendly“ pages improves user experience. On April 21st Google made a change to their algorithms that affects mobile search-engine rankings by making “mobile-friendliness” a ranking signal. The change was made in order to provide the optimal user experience for those searching from a mobile device. Now, when someone does a search from…