How to Create a Podcast Production Plan

Are you thinking of starting a podcast but don’t know where to start? You’re in the right place.

The first step would be to create a podcast production plan. What is a podcast production plan? It’s a simple strategy that not only gives you (and everyone else) clarity on what your podcast is all about, it also helps your podcast producer know what to expect when producing and promoting your podcast. 

Here are some of the questions we ask our clients in order to create a podcast production plan. Answer these questions as clearly and succinctly as possible:

NOTE: Don’t forget to download the FREE Podcast Production Plan template at the end of this post. 

Why do you want to start a podcast?  

What is the end-result you’re seeking? Are you wanting to make money/start a business? If so, what’s the business model and plan? Are you wanting to express yourself with a creative outlet? Are you wanting to help people with a particular struggle?

Who is the podcast’s audience?  

Though technically anyone could listen to your podcast, narrow your audience down to the smallest viable market. Use an adjective and a noun to describe them, like: “busy moms”, or “frustrated millennials”, or “driven, entrepreneurial young adults”, etc. Create a persona by giving this fake person a name, asking what they’re like, where’s their attention, what’s their story, and why do they care about your podcast? What value do you add to their life?

What’s the podcast about?  

What’s the general topic, or unique angle, or perspective that you have on things? If people were to describe what your podcast is about, how would they describe it?

Other Questions to Consider: