That’s right, the big score.
We’re talking about landing your first $100k client. You may be a copywriter, creative agency, or video production house—but landing a $100k client isn’t unheard of. Even if you don’t have an extensive track record of success behind you, there is a way to do it. In fact, with the right strategy and tactics in place, you can make it happen more quickly than you may think. Here we present you with a step-by-step plan for landing bigger clients.
1. Know Your Strengths
Before you even think about approaching a $100k client, it is important that you know exactly what services you offer and how they can benefit potential clients. Make sure to research the market and understand what competitors are doing so that you can differentiate yourself from them. If you have a team, it is also important to consider how much time it will take for each project and whether or not your team has the capacity and skillset to handle larger projects.
Watch our video on Leveraging Your Value as a Creative Entrepreneur
2. Build Your Portfolio
The best way to attract high-value clients is to have a portfolio that speaks for itself. You want to showcase your work in the best possible light and demonstrate how valuable your services are. As such, it is important to invest time in perfecting the presentation of your portfolio. And don’t be afraid to show off—the more examples of past projects that demonstrate your prowess as a copywriter, creative agency, or video producer, the better chance you have of attracting bigger clients.
We encourage you to visit Butler Studios, which showcases our video production capabilities at Butler Branding. The page is organized by category so prospective clients can see the types of content we create.
3. Know Your Prospects
Once you know your business’s strengths and build a strong portfolio, start researching prospective clients. Familiarize yourself with their company values, mission statement, goals—basically anything that will help paint a picture of who they are as a brand and how they operate as a business. This will come in handy later when it’s time to make your pitch!
Need help figuring out how to get to know your prospects? Google them! A lot of companies have an “About Us” page that will give you an overview of their mission and values. You can also find out what type of work they do by looking at their website or social media pages for examples of their work.
Look for case studies on the company website or on LinkedIn if they have one (they usually do!). These are often written by employees or team members and can give insights into what makes them tick.
Check out their blog posts or newsletters; many companies share interesting stories about how they started or what they’re working on now that might not be included in other places like social media accounts or even on their website itself!
4. Develop Relationships with Prospective Clients
When you’re trying to get new clients, you must figure out where they are and go there. That’s why it’s so important to build relationships with prospective clients that you know have a $100k to spend.
It takes time to develop relationships with prospective clients and build trust with them—but it can be done! Part of this process involves getting involved in online conversations related to topics relevant to what you do. Show up where people are talking about topics related to copywriting, creative agencies, or video production houses and offer helpful advice without any expectation of getting something back.
This will help build credibility as an expert in your field and give potential clients the confidence they need to invest in working with you.
5. Create Your Agency’s Capabilities Deck
A Pitch Deck or Capabilities Deck is an essential part of any sales presentation, but it becomes especially important when pitching $100k clients. You want to come across as professional and prepared, so make sure your pitch deck includes accurate information about your company as well as details on past successes, current projects, and future plans. A Capabilities Deck is a simple, visual way to show prospects how you are the guide in their journey. It’s also a great sales tool to have on hand if/when potential prospective clients ask you to send something that shows what you do.
A capabilities deck should include:
1) An agency overview
2) Problem/Solution Summary
3) Process
4) Case Studies
Watch our video on How to Create Your Agency’s Capabilities Deck
6. Follow-Up & Follow Through
t’s a common misconception that landing your first $100k client is just a matter of being in the right place at the right time. In reality, it takes hard work and persistence to get there. Following up after meetings or conversations with potential clients can be key in sealing the deal—even if it takes several attempts before they respond back positively!
There’s no magic trick that will make it happen overnight. YOU’VE GOT TO WANT IT! You’ve got to work for it. Show that you care, but don’t be aggressive. Just be persistent.
If you’re not getting responses from your follow-ups after a few weeks, then maybe it’s time to change up your approach! Try something different, like sending a handwritten note or emailing them a gift card for their favorite coffee shop (or whatever else they might like). You never know what will work until you try!
"Success is almost totally dependent upon drive and persistence. The extra energy required to make another effort or try another approach is the secret of winning."
Landing clients will always be challenging no matter what industry you work in—but that doesn’t mean it has to be impossible! By following our step-by-step plan for landing $100k clients outlined above, we guarantee that if done correctly and consistently enough, even those elusive 100k deals can become a reality for copywriters, creative agencies, or video production houses alike!
We sincerely hope this guide has been helpful. Of course, there’s always more to learn – so keep your curiosity alive, stay hungry, and above all, don’t give up!
