Thanks to the cohesive marketing material and strategic planning, the Heroes of Hope campaign is expected to have a positive impact on abused and neglected children in foster care over time. By increasing awareness, growing the donor base, and developing a consistent source of monthly recurring donations, CASA of Fresno and Madera Counties will be able to provide more resources and support for these vulnerable children. The success of the campaign will ultimately result in improved outcomes for these children, creating a brighter future for them and their communities.