PROJECT NARRATIVE
At Butler Branding, we partnered with Cornerstone Family Healthcare to refresh their brand and elevate their online presence. Cornerstone Family Healthcare is a New York State licensed health care center recognized by the Federal government. With over 25 centers dedicated to improving the healthcare experience and access for marginalized communities, Cornerstone sought a digital facelift to make healthcare access straightforward and intuitive.
STRATEGY
Our primary goal was to align Cornerstone’s brand and website with their modern healthcare vision. We crafted a streamlined strategy, prioritizing an intuitive user experience, easy Patient Portal integration, and effective content accessibility.
EXECUTION
Our brand strategy resulted in a redesigned website, clear brand messaging, and a user-centric interface. As extensions of their brand, we crafted an attention-grabbing billboard and consistent social graphics. A highlight was the seamless integration of their Patient Portal, simplifying patient appointments. For improved engagement, we integrated Constant Contact for newsletters and CRM signups.
