“Breathe” Didn’t Make Harley-Davidson a Lifestyle Brand. It’s Always Been One.
Droga5’s “Breathe” campaign isn’t transforming Harley-Davidson into a lifestyle brand. Turns out, Harley is and has always been one.
How We Created a New Brand Identity for Fresno Mission
We break down everything that goes into building a new client’s brand identity system – from onboarding the client to presenting the final product.