It’s Time to Retire “New Year, New _____”
While slapping “New Year, New You” on your New Year’s marketing campaign might seem appealing, doing so can hurt your chances of reaching your audience.
Don’t Do This: ButcherBox Email Edition
Recently, it seems like each email I get from ButcherBox makes me less likely to open the next. I delete these emails not because the company is acting spammy, but because there’s (wait for it) no meat to ButcherBox’s marketing emails.