The WHAT of Email Marketing: What to Send (and How Often)
In the last part of this series, we talk about WHAT sorts of emails to send your audience – to increase brand awareness and make sales.
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Finding and Bridging Gaps (and the Start of the Butler Vlog)
As we continue focusing on our Core Values, we’ve decided to try something new. Welcome to the first episode of the Butler Branding Vlog!
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Google’s Surprising “New” Social Network: Google My Business
Google still has an active social network! Google My Business is a successful service that has slowly morphed into Google’s best social media tool.
DetailsThe WHO of Email Marketing: How to Build Your List
To get the most out of email marketing, you’re going to want to constantly be building your email contact list. Let’s talk about how to do just that.
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The HOW of Email Marketing: What System to Use
You might think that writing killer content is the first step to successful email marketing. If so, you’ve jumped the gun.
DetailsThe Basics of Email Marketing – The Intro
Good, effective email marketing is actually simple, provided you learn how to do it right. And despite what you may think, email is still one of the best forms of digital marketing, because EVERYONE uses email.
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Nurturing Creativity With Legos
As part of the initiative to keep our Core Values top-of-mind in 2019, we decided to highlight one value per month. This month (January) we are highlighting our value of Nurturing Creativity. Here’s how the value reads: We resolve to continually feed our creative superpowers and learn new concepts. Though our nature may be closed…
DetailsDefining Your Business’s Core Values
Have you defined your business’s core values? At Butler, we’re rededicating ourselves to our core values – the principles that inform every action we take – in 2019. If you haven’t yet, we recommend taking some time to solidify your core values this year. Especially as you begin staffing up, defining and expressly stating your…
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Writing Good Copy: Social Proof
One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this last post, we explain the importance of social proof. Imagine you’re hungry and driving in the middle of nowhere.…
DetailsWriting Good Copy: Talking Features, Benefits, and Values
One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’ll help you define your brand’s features, benefits, and values. How would you define the features, benefits, and…
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