One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’ll explain explaining your company’s process. Explaining your process is a simple way to set and manage your…
DetailsYour business is growing, and you want to sustain that momentum. To do so, you know you need to put some “Oomph!” into areas you’ve been neglecting – the most important of which is marketing. So you’re probably asking yourself: “Should I hire an in-house marketing team? Or should I outsource my marketing?” We…
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“Who should I hire to market my business?” As you get into the weeds of marketing your business, you’re going to realize you need an actual marketing team (assuming you’re marketing in-house). Your other employees simply won’t have the time or expertise to market your business, especially on top of performing their actual jobs. But what…
DetailsOne of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’re talking about the tried-and-true elevator pitch. Imagine you’re in an elevator with a potential customer. They ask,…
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One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’re talking value propositions. As its name suggests, your value proposition conveys the value your brand offers your…
DetailsI know. This baby is ugly… …But like most parents, this baby’s parents probably think he’s cute. A lot of times our websites are like that. We think it’s just fine, but everyone that visits knows – that baby is ugly! Are you the parent of an old, outdated website? Let me help you – if…
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One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. First up, the tagline. A tagline is a short, catchy (and often clever) phrase that’s meant to grab your audience’s attention,…
DetailsCulture Is Everything Admittedly, when launching Butler, I knew very little about business. There were a few things I knew for sure, though. One of them being that culture (for me) was everything. I didn’t want to work in a stuffy, sterile, corporate environment. I wanted to enjoy coming to work, and if I was…
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Summer 2018 Internship Digital Marketer Want to intern with us? We’re looking for marketers to join us for the Summer. Must be a student currently enrolled in business and/or marketing program and wanting to pursue a career in marketing, branding or business. No experience necessary – we will provide the training. Some foundation of business,…
DetailsSo, what do you think of the new Best Buy logo redesign? When a company with the size and reach of Best Buy updates its logo, it’s like feeding season for the design community and haters everywhere. Everyone jumps in and shares their subjective opinions about the new look. And some people have a little…
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