Email Automation Filling Communication Gaps With Your Potential Customers (FREE WORKSHEET BELOW) Is Email Automation For You? The big question I want to answer for you is – should you incorporate email automation as part of your marketing strategy? Since the answer is YES, I also want to answer the logical follow up…
DetailsS.W.O.T. Analysis Knowing where you fit in the marketplace. (FREE WORKSHEET BELOW) What is S.W.O.T.? A S.W.O.T. analysis is an exercise to help brands get a birds-eye-view of where they fit in the marketplace. S.W.O.T. is an acronym for Strengths, Weaknesses, Opportunities and Threats. Strengths – Pat yourself on the back a…
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When it comes to marketing, most small to mid-sized businesses have the same three questions: How do I get started with marketing? Where do I focus my marketing efforts? How do I market my business, when I don’t have much (if any) money? Define your terms Before giving an answer, it’s important to clarify…
DetailsThank you to everyone who came out or supported our Grand Opening/Ribbon Cutting of our new headquarters in Bitwise South Stadium, Downtown Fresno. For this particular event we wanted to highlight the clients we serve because without them, we wouldn’t exist. A select handful of clients we’ve helped in some capacity came out to show…
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If you ask 10 different companies the question, “what is branding?” you’re likely to get 10 different answers. There’s a lot of ambiguity (mixed with a little snake-oil) when it comes to the topic. The purpose of this post is to offer a simple working definition of what branding is (as well as making important distinctions…
DetailsHopefully by now you already know what UX Design is. If not, read our first UX Design 101 post. The simplest way of defining UX Design is designing with your users in mind. Get yourself out of the picture and focus solely on the people you are seeking to serve. When running Discovery SessionsThe kickoff meeting we facilitate before…
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Job description Butler Branding is actively seeking a Content Marketer to help develop content on a number of digital platforms for a wide range of clients. If you have a passion for digital content, and want a position in a rapidly growing company where your contributions can make a huge impact, we are interested in you. We…
DetailsThe Super Bowl is one of America’s great traditions for both NFL fans and non-fans alike. I myself am not a football fan, yet I watch the Super Bowl every year. It’s a great time to spend with friends and family. One of my favorite parts is watching all the commercials. Everyone anticipates the Super…
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No matter what business we talk to about digital marketing, they all seem to say the same things: “We understand everyone is using the internet and social media” “We recognize the importance of digital marketing” “We know that we need to be creating content to share on our website, social media and email” but… “We…
DetailsThe first step in the branding process is to identify who your users are. We do this through an exercise we call User Profiles. Building User Profiles helps you zero in on exactly who your users are, what they want, how they want you to talk to them, and how they expect you to help…
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