ZABE Mortgage Group has served thousands of families every year since 1997. To be more visible in the competitive lending landscape, they realized they needed to position the brand to be more “Uniquely ZABE” and improve and update their website.
We conducted a half-day discovery session to learn about ZABE, their services, target audience, culture, and how they wanted to be presented. Using the information gathered, we executed a new brand identity, website, design and implemented a new marketing strategy, including a podcast titled “ZABE Smart Mortgage Podcast”! The results reflected ZABE’s brand promise to help customers make the smart move about their homeownership.
To demonstrate how we executed these strategies and produced results, we present to you The Process. The Process is an in-depth look at the strategies and work we created for ZABE Mortgage Group.
ONBOARDING
In Episode 1, Sean goes into how we revived this client who initially came to us in February of 2020, but went cold after COVID. He covers the first few steps of the onboarding process, including what to do when a client is coming to you after leaving their old agency.
DISCOVERY
In this episode, we dive into the Discovery Session. How do you plan and prepare for the Discovery Session, and how do you facilitate it?
MARKETING
In this week’s episode of The Process our Marketing Director, Art Zaragoza, shows us what it takes to create a custom marketing plan.
UX DESIGN
In this week’s episode of The Process our Web Master, David Cruz, shows us what it takes to create a custom UX strategy.
SELLING SERVICES
In this week’s episode of The Process our Master of Sales, Ryan Hansen, shows us what it took to sell a creative project to one of our clients: Zabe Mortgage Group.
BRAND MESSAGING
In this week’s episode of The Process our Content Strategist, Danny Cameron, shows us what it took to create a brand messaging system specific to one of our clients: Zabe Mortgage Group.
PROJECT MANAGEMENT
In this week’s episode of The Process our Executive Assistant, Desiree Jacinto, shows us what it took to manage a large creative project for one of our clients: Zabe Mortgage Group.
With our guidance, ZABE Mortgage Group now has the tools, resources, and confidence to position its brand uniquely. To see more content like this, check out our “The Process” series on Youtube!
